Half of smokers die from smoking related diseases. Cigarette manufacturers make sure that:

• they know exactly why people smoke
• they cleverly market products to attract new customers.

In the past cigarette manufacturers have deliberately targeted children and young people. The industry spends a great deal of money on making cigarettes seem glamorous, appealing, fashionable and attractive. Most smokers started when they were young and image conscious. Young smokers often find it difficult to give up in later life.