Branding is not Simply Slapping a Logo in a Product

“In the twenty-first century,branding ultimately will be the only unique differentiator between companies. Brand equity is now a key asset.”

– Fortune magazine

Launching a branding campaign

First effective and efficient strategy is Brand Momentum, Brand Momentum is an index of a brand’s short-term growth rate, 1 year is the average short term growth. A brand’s growth potential also depends on its current market share and awareness rates. Measured by Brands ability to increase Market share, value increase and sector growth rate in the country and category. Brand should have a vision of 30 years period of product image.

Make sure consumers know

Before communication plan could be executed identifying the key driver of the brand value, understanding how to influence and then activate the plan. Communication plan should be drafted for the next quarter with measurements to give the company competitive advantage. Those subjects could be done after the character of the market is carefully studied.

Strong brand identity and design

Strong brands guarantee revenue growth by ensuring higher levels of demand and greater share. Brands can improve margins by commanding premium prices and better supplier terms. They reduce capital expenditures by minimizing the costs of entry into new categories.

They can also reduce tax rates through licensing and increasing the retention of staff. Successful brands create differentiation that allows companies to overcome commoditization. Strong brands reduce overall business risk.

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