JTOWN BABY

Check out this pics, its beautiful, Jakarta face the challange of third world reallity.

Jakartaku

What Indonesian brand is making it right.

Adploitation

Smokers Lure

SMOKING STILL KILLS

Half of smokers die from smoking related diseases. Cigarette manufacturers make sure that:

• they know exactly why people smoke
• they cleverly market products to attract new customers.

In the past cigarette manufacturers have deliberately targeted children and young people. The industry spends a great deal of money on making cigarettes seem glamorous, appealing, fashionable and attractive. Most smokers started when they were young and image conscious. Young smokers often find it difficult to give up in later life.

Branding is not Simply Slapping a Logo in a Product

“In the twenty-first century,branding ultimately will be the only unique differentiator between companies. Brand equity is now a key asset.”

– Fortune magazine

Launching a branding campaign

First effective and efficient strategy is Brand Momentum, Brand Momentum is an index of a brand’s short-term growth rate, 1 year is the average short term growth. A brand’s growth potential also depends on its current market share and awareness rates. Measured by Brands ability to increase Market share, value increase and sector growth rate in the country and category. Brand should have a vision of 30 years period of product image.

Make sure consumers know

Before communication plan could be executed identifying the key driver of the brand value, understanding how to influence and then activate the plan. Communication plan should be drafted for the next quarter with measurements to give the company competitive advantage. Those subjects could be done after the character of the market is carefully studied.

Strong brand identity and design

Strong brands guarantee revenue growth by ensuring higher levels of demand and greater share. Brands can improve margins by commanding premium prices and better supplier terms. They reduce capital expenditures by minimizing the costs of entry into new categories.

They can also reduce tax rates through licensing and increasing the retention of staff. Successful brands create differentiation that allows companies to overcome commoditization. Strong brands reduce overall business risk.

sky trade inc

Dunia Advertising

Mungkin advertising mengalami tantangan akan semakin kompetitifnya dunia ini. Kunci baru adalah momentum, unique dan clever. Inilah yang telah di lakukan di sekilas global.