jakartakotaku

JTOWN BABY

2008-06-10T19:20:00.000-07:00

Check out this pics, its beautiful, Jakarta face the challange of third world reallity.

Jakartaku

2008-06-09T01:41:00.000-07:00

What Indonesian brand is making it right.

Adploitation

2008-06-08T23:12:00.000-07:00

Smokers Lure

2008-06-08T22:18:00.000-07:00

SMOKING STILL KILLS

2008-06-08T21:28:00.000-07:00

Half of smokers die from smoking related diseases. Cigarette manufacturers make sure that:

they know exactly why people smoke
they cleverly market products to attract new customers.

In the past cigarette manufacturers have deliberately targeted children and young people. The industry spends a great deal of money on making cigarettes seem glamorous, appealing, fashionable and attractive. Most smokers started when they were young and image conscious. Young smokers often find it difficult to give up in later life.

Branding is not Simply Slapping a Logo in a Product

2008-06-08T20:36:00.000-07:00

“In the twenty-first century,branding ultimately will be the only unique differentiator between companies. Brand equity is now a key asset.”

– Fortune magazine

Launching a branding campaign

First effective and efficient strategy is Brand Momentum, Brand Momentum is an index of a brand’s short-term growth rate, 1 year is the average short term growth. A brand’s growth potential also depends on its current market share and awareness rates. Measured by Brands ability to increase Market share, value increase and sector growth rate in the country and category. Brand should have a vision of 30 years period of product image.

Make sure consumers know

Before communication plan could be executed identifying the key driver of the brand value, understanding how to influence and then activate the plan. Communication plan should be drafted for the next quarter with measurements to give the company competitive advantage. Those subjects could be done after the character of the market is carefully studied.

Strong brand identity and design

Strong brands guarantee revenue growth by ensuring higher levels of demand and greater share. Brands can improve margins by commanding premium prices and better supplier terms. They reduce capital expenditures by minimizing the costs of entry into new categories.

They can also reduce tax rates through licensing and increasing the retention of staff. Successful brands create differentiation that allows companies to overcome commoditization. Strong brands reduce overall business risk.

sky trade inc

Dunia Advertising

2008-06-08T20:25:00.000-07:00

Mungkin advertising mengalami tantangan akan semakin kompetitifnya dunia ini. Kunci baru adalah momentum, unique dan clever. Inilah yang telah di lakukan di sekilas global.

www.skytradeinc.blogspot.com

2008-05-21T01:51:00.001-07:00

An Example of This Research in Action

Patrick, a moderator on our community forums, runs a Bingo Card Creator website which recently ranked #5 in Google for bingo cards.

A #5 ranking sent him 6,000 unique visitors per month.
A #1 spot, using the leaked AOL search data (referenced later in this document), is worth 8.5 times what #5 is. 6,000 * 8.5 = ~50,000 uniques per month
His site currently makes $40 for every 1,000 pageviews.
His estimated income from ranking #1 for [bingo cards]: $2,000 a month.

You could do this type of calculation for any keyword you rank for that has significant search volume. You can use some of the other data points listed below to create similar calculations - even if you do not rank yet.

Google Rankings Can Make or Break a Business

While perusing the web I came across a WebmasterWorld thread about how Google allows other webmasters to damage your rankings. A WMW member nicknamed Hissingsid stated

Sabotage is a serious problem and the more that Google's spam team seems to do the worse it seems to get. The damage doesn't have to be that big to have a massive effect on your site's performance. In our market even a 3 place drop can ruin your business.

It is scary to think how reliant many businesses have become on search, but search is big business. Google pulled in $5.19 billion in revenues in the 1st quarter of 2008, with $3.40 billion from Google's websites. Advertisers would not spend that much unless they profit from it.

How Much Are the Search Results Worth to Google?

Not once, but twice Google has accidentally publicly displayed values on their search results. But unfortunately both times the values were encoded and we can't see that data all the time.